Alison Dunn

Strategic Projects
Marketing & Communications
Copywriting - Done For You
Mentoring of Marketers
Copywriting - Done With You
Arts & Culture Specialist

Checking out the moved reading of Supakind - a project of @angelsinourtown … this one has so much going for it …great work @inner_peace_activist and @robertsampson … excellent audience participation @bellarbs and @julianblaxland

#australiantheatre #kindness #australianactors #australiandirectors

It’s here! Big publishing projects take a village, and a great artistic vision in the first place. Thanks for having me @skyemcintosh.ahe

@australianhaydnensemble The 2026 Subscription Season Brochure is out now. Plan ahead for a year of fabulous music in amazing venues in NSW, ACT and now VIC!

📸
Image of @skyemcintosh.ahe by Helen White
Graphic design by Yolanda Koning

#Haydn #Mozart #Beethoven #Bochherini #LiveClassical #HistoricallyInformedPerformance @skyebrite @skyemcintosh.ahe #MatthewGrecovolin @kareenaleeschmitz @melissafarrow27 @yeadon.danny @macmillanpippa @obergmikaela #Violin #Viola #Cello #DoubleBass #Flute #PeriodInstruments #Wranitszky #MysLivecek #MyšeLiveček @melbrecital #melbournerecitalcentre #acoonthepier @statelibrarynsw @nationalgalleryaus #bowralmemorialhall @visitsouthernhighlands @berrynsw #berrynsw @visitcanberra #canberraevents #canberralocal

Recent office locations …foyers, small planes and regional adventures
#freelancer #artsmarketing #copywriting #classicalmusic #classicalmusicians @australianhaydnensemble @glasshousepmq

This weeks offices ….on tour with @australianhaydnensemble

#artsmarketing #bowralmemorialhall @cityrecitalhall @nationalgalleryaus #berrynswaustralia

@skyemcintosh.ahe @themuffatcollective @rafaelfontviolin @kristenlinfante @macmillanpippa @yeadon.danny @oliver_richard_miller @ailsaveiszadeh @roderickvangelder @thepatwah

Today’s office with @australianhaydnensemble in the nations capital for the Beethoven’s Eighth tour

#freelance #artsmarketer @nationalgalleryaus

@pianoplusau for Out West Piano Fest ….

@wynona_yinuo_wang @harry.bennetts

A most wonderful fundraising event for @australianhaydnensemble earlier in the month - from the event org POV…

@thepatwah @oliver_richard_miller @ailsaveiszadeh

#freelancerlife #fundraisingevent #artsmarketer #philanthropy

Thanks @limelightartsau for this lovely mention of a very cool program…

#artsmarketing #freelancer #communications #emergingartists #composersofinstagram #periodinstruments

Posted @withregram • @australianhaydnensemble Thank you to all our amazing musicians for the incredible SCHUBERT SONGS...David Greco, Skye McIntosh, Matthew Greco, Karina Schmitz and Daniel Yeadon - WHAT gorgeous music you made. Thank you for having us at @the_cimf and @statelibrarynsw , and most of all, a big shout out to our beautiful audiences for your generous welcome.

Thank you Peter Hislop (Canberra) and @oliver_richard_miller (Sydney) for the snaps and videos, and our small yet mighty behind-the-scenes team of Ailsa Veiszadeh, Roderick van Gelder, Marguerite Foxon, Stephen Bydder and @alison_dunn_. And of course an enormous vote of thanks to all of our donors, supporters and @creatensw - we couldn’t do any of this without you.

@davidvgreco @skyebrite @karinaleeschmitz @yeadon.danny #matthewgreco #schubert #mendelssohn #historicallyinformedperformance #shubertsongs #lieder @ahe #schubertiad #canberra #sydneynsw

today’s work adventure @statelibrarynsw with @oliver_richard_miller

#freelancer #artsmarketing @australianhaydnensemble

#freelancer #artsmarketing #copywriting

Love an in-person meeting with lovely people doing excellent things.

Rehearsing. Last nights concert by @australianhaydnensemble at @sydneyoperahouse was just brilliant. Full house and all…

#nailedit @skyebrite @karinaleeschmitz @themuffatcollective @yeadon.danny ..

How amazing you all are.

let the @australianhaydnensemble tour commence … all we need now is the audience to come in…
#concert #classicalmusic #haydn #beethoven #fannymendelssohn #stringquartets #freelance #artsmarketing @riversideparra #violin #viola #cello #historicallyinformedperformance #gutstrings

My favourite fast printer pick up is right near @pasticceria_tamborrino - who could resist ?!

#artsmarketing #freelancerlife #happywork #printingcompany

Pick ups. (no not THOSE kind of pick ups) One of the most fun things about my work are the little adventures I get to have along the way. Picking up tickets from ACO on the Pier - Sydney giving me her best Blue Steel look

#artsmatketing #subscriptions @australianhaydnensemble

Such a great initiative from @australianhaydnensemble and @skyemcintosh.ahe and @ella_macens_composer

#freelance #artsmarketing

Thank you to the best sticker, ticker, zapper, snapper Queens ever at the @australianhaydnensemble donor event at Iona last night. @ailsaveiszadeh @thepatwah @oliver_richard_miller ♥️

#artsmarketing #freelancelife #events

When your client sends you flowers and your neighbour does too, and two weeks later they are STILL going.
#freelance #artsmarketing

On the road with @australianhaydnensemble is the best!

#freelancer #artsmarketing @skyebrite

Latest gig @australianhaydnensemble off to a flying start.

@sydneyoperahouse @carlaschwarzwald @skyemcintosh.ahe

The @apraamcos / @ausmusiccentre Art Music Awards night is finally here @malthousetheatre … you’ll find me right here next to the #mediawall …here we go !

When I ran back to Sydney 13 years ago, my very first weekend was spent cleaning at the Peggy House. What an amazing opportunity.

Posted @withregram • @paulvmason This is the amazing Peggy Glanville Hicks. I like to imagine she’s thinking…”I should pull the money together to buy a house & then leave it for other composers to live in rent free”. What a vision ! So it’s that time of the year again - applications are open for the Peggy residency in 2025. But wait there’s more - also on offer is the amazing gallop House in Perth. Take your pick ! Apps close August 13th. Link in bio.

Thanks to APRA, Creative Australia, Create NSW and National Trust WA for their support

Posted @withregram • @australianhaydnensemble Did you miss us? Tune in to ABC Classic at 1 pm AEST TODAY to hear Genevieve Lang do the honours, introducing our BEETHOVEN’S FIFTH concert, recorded live by @abcclassic @cityrecitalhall, and you can also find us on the ABC Listen app.

Images by @oliver_richard-miller

#Beethoven #Ries #boccherini #chambermusic #septet #beethovensfifth #violin #viola #cello #flute #doublebass #sydneyconcerts @cityrecitalhall @glasshousepmq @visitsouthernhighlands #bowralnsw @visitcanberra @skyemcintosh.ahe #matthewgrecoviolin @karinaleeschmitz @yeadon.danny @macmillanpippa @jessicaleehere mrsdenneysmith @alison_dunn_

Not that this ever happens (ahem).

#freelancerlife #copywriter #artsmarketing #lightenup

So exciting to see this excellent story by @limelightartsau come out today. Thank you Maddy Briggs.

Australia’s art music people are incredible.

@apraamcos @ausmusiccentre @hurricanemaddy @caramiaanderson

In the capital today ahead of @australianhaydnensemble concert tonight. I do so love a ticket. Along with improbably beautiful skies.

#artsmarketing #freelancelife

A beautiful concert celebrating @thesongcompany 40th. Full hall. Full hearts. So many highlights - Ross Edwards’ Vespers for Mother Earth will stay with me a long time.
@clevarish @amymoore_soprano @jessicaodonoghue and #francisgreep congratulations!

#artsmarketing #marketingstrategy #freelancer

A rather excellent start to the @australianhaydnensemble tour. A seriously death defying feat.

I so love being in the room where the music is made and the snaps are snapped. Extremely privileged. @skyebrite @oliver_richard_miller

Almost at an end client alert! I have absolutely LOVED working on this project with @thesongcompany and its leader Francis Greep.

The Song Company, now under the artistic direction of Co-Artistic Directors @amymoore_soprano and @jessicaodonoghue, is going from strength to strength, is well and truly focused on an exciting future while celebrating an incredibly influential past in Australian music.

The 40th Anniversary gala is on this Sunday 23 June at @cityrecitalhall in Sydney.

I think there might be about ten tickets left though so I would be super quick.

#australianmusic #vocalmusic #artsmarketing #marketingstrategy @ensembleoffspring #rossedwardscomposer #petersculthorpe @elenakatschernin #rolandpeelman @alice_chance_ @katyabbotcomposer #sonyahollowellcomposer @davisoundz @clevarish @mrsdenneysmith

Fantastic concert on Saturday night with @synergypercussion - Congratulations to new Artistic Direcror @rebecca.lloyd.jones on a fabulous program. Plus you can’t go past a rock star appearance by legendary Australian composer Moya Henderson.

#boardmember @ann_hoban

@synergypercussion @percussion_australia @rebecca.lloyd.jones @iccleworth

I rarely do lunch. Despite all Ab Fab tendencies. So a mega treat to catch up with the spectacular @biarta of @alittlebiased to speak life, work, ideas, plans and dreams. Thank you !

#freelancers #artsmarketing #strategy #audiences #classicalmusic

Percussion is MUSIC people … check out this wonder woman. Synergy concert is next week

Bit overwhelmed by a surprise present. Thank you @fourwindsau for this fabulous artwork by the amazing Cheryl Davison who is grace, determination and talent all round. Something to treasure from this truly special part of the world and an extraordinary time together.

(they made me swim in the ocean as part of our strategy work ha ha 🌊) I thought I was brave.

@fourwindsau @madisonem__ @leigh___small

#freelancer #artsmarketing #artsstrategy

I am taking this as a small gift from the sky. Sometimes it’s the very fleeting things that lift me - as long as I can get out of my own way for long enough to see them 🤣

#freelancer #freelancelife #artsmarketer #copywritersofinstagram #copywriters #copycoaching✨

Two of my favourite people I work with. @skyemcintosh.ahe and @oliver_richard_miller

#luckyme #artsmarketing #feelancer

I knew I'd been quiet on here for a reason. Has been an incredible time, and, as always (for us optimists anyway) #thebestisyettocome❤️

Cobblers shoes and all that. FINALLY a mini update on my website which I am sharing here just because I can.

Thank you so much to all who have kindly recommended me to others and to everyone who has trusted me with their projects and passions.

The world can be a dark and crazy place - and - these people I am lucky enough to work with - are all about making it better, kinder, more informed, more beautiful and more joyous. I'm there for that.

#workingon #artsmarketing #freelancer #copywriter @australianhaydnensemble @fourwindsau @merrell.morgan @skyebrite @oliver_richard_miller @mrsdenneysmith @pianoplusau @madisonem__ @leigh___small @maryjocapps

Seriously WHOAR! I know it’s hard work on everyone but OMG I love a long line outside a classical concert.

INCREDIBLE music by these goddesses of the stage last night. @celestelazarenko and @shelenherman

Very quiet on the update front here, as have been on the tools in an intense way for some months

@australianhaydnensemble @bellarbs @donnagow @evahucker @mrsdenneysmith @the_original_irtc @inner_peace_activist @skyemcintosh.ahe @maryjocapps @alittlebiased

thanks to the reporter on the ground @mrjeccles and huge thanks to @thepatwah for his gorgeousness and help.

#artsmarketing #freelancer #communications

The Goldners are amazing and @fourwindsau is a SERIOUSLY stunning venue. It is WELL worth making your way to this beautiful part of the world to experience these masterful musicians.

#stringquartets @goldnerstringquartet @madisonem__

Had a brilliant time in Adelaide last week with all my wonderful colleagues from the Governors Leadership Foundation. It was the 25th anniversary of this demanding program that changed my life. @leadersinstitutesa does an incredible job and the program has been much expanded since then.

A lot to think about as a result!

#leadershipdevelopment #community #southaustralian

What a week! sublime music with @australianhaydnensemble and now this view to start our @fourwindsau strategy day.

#freelance #freelancelife #artsmarketing #strategy

Benefits of freelancing - so excited to be back in beautiful #bermagui for @fourwindsau strategy sessions tomorrow and Friday. #luckyme

#freelancer #freelancerlife #artsmarketing #strategy @fourwindsau @madisonem__ @leigh___small

snapping the snapper @oliver_richard_miller … and having a laugh about the amazing spaces we’ve got to work together in !

yesterday was the Utzon Room for our mutual client @australianhaydnensemble … SUCH a tricky space for snapping.

Inside the fabulously newly renovated Bowral Memorial Hall for yesterdays @australianhaydnensemble concert LOVE & DEVOTION. Worth the wait for the reno’s in my opinion anyway.

@sydneyoperahouse today for the last performance of this fabulous quartet program. Such a pleasure to be a part of this.

#freelancer #artsmarketing #copywriting

@skyebrite, violin @mabajeeb, violin, @yeadon.danny, cello @karinaleeschmitz, viola

#mozart #josephhaydn #mendelssohn #stringquartet #violin #viola #cello #haydnstringquartet #mozartstringquartet #mendelssohnstringquartet #regionalnsw @sydneyoperahouse #musiciansofinstagram🎼🎵🎶🎹🎻🎺🎷🎤🎧 #bowral #bowralmemorialhall #southernhighlandsnsw

Cat's out of the bag with this great story about my client Four Winds and their plans for 2024...Great work @fourwindsau @madisonem_ and the inimitable @leigh___small + all the other great team members - it's going to be a cracker of a year!

A winner @maryjocapps ... and great story @limelightartsau

#artsmarketing #artsstrategy #communications #freelancer @limelightartsau

@oliver_richard_miller took these excellent snaps of @australianhaydnensemble yesterday.

I love being in rehearsal and consider it an absolute privilege to be there. I always learn so much, and consider myself extremely fortunate to be immersed in this world and working to share it with as many people as possible.

LOVE & DEVOTION is the name of this program. that just about says it all for me.

Ticket sales have gone very well too - so that’s always immensely cheering for us all (and TBH I do have dreams about the sakes tracker 😀).

We are all out of seats @sydneyoperahouse but you might be able to get one in #canberra @berrynsw #bowralnsw

auatraluanhaydnensemble.com.au for those.

#artsmarketing #freelancer #communications #workingon

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@alison_dunn_

Projects & Clients

Australian Haydn Ensemble

Masterminding and implementing the 2026 Subscription Launch, alongside Artistic Director Skye McIntosh.

Sydney Symphony Orchestra

#Overflow Copywriting for the Philanthropy & Fundraising team.
110 plus Partner welcome messages & 3 EOFY campaigns later, the Orchestra has a fully staffed in-house marketing team.

NSW Dept of Community & Justice

Copywriting & Copywriting Coaching

Yuranha Pre-Employment Program

Corrections

Careers For Aboriginal People & Yuranha Pre-Employment websites

Workshops with the Comms team

Editing various publications

Audience Development or Customer Journey Strategy & Execution

Marketing campaigns for the Australian Haydn Ensemble have resulted a steady increase in retention, yield and revenue generation from 2022 to 2026

Mentoring of Marketing Manager, Ensemble Offspring

Working with newly engaged early career marketer and Artistic Director Claire Edwardes to establish strong and effective audience development, reporting and marketing practices.

Australian Haydn Ensemble tours Marketing & Comms

2021 to present. Regular tours to Sydney, Melbourne, Canberra adn Regional NSW. Other tours to Adelaide Festival and USA (including Carnegie Hall).

Next Steps

For more about my rates, go here:

For more about what other people's experience has been go here

Find me on Linked In here.
Book a free, no obligation Ask Me Anything Zoom meeting here:

Alison Dunn

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