About Me

How can I help you?

SHORT STORY : What I do...

I specialise in the arts and culture sphere (particularly classical music) with regular forays into the fields of education, social justice, small business and profit-for-purpose. This means I create and deliver

Integrated marketing and communication campaigns
Subscription campaigns (performing arts)
Strategic or hands-on plans for you/your team to implement
Audience development and customer journey projects
Mentoring for you or your team member - a cost-effective way to maximise your budget and make well informed decisons. Particularly useful for smaller organisations with big ambitions, not much time and many tickets to sell.
Publishing projects (visual art catalogues, subscription brochures, yearbooks, Annual Reports, Impact reports, concert programs, tender documents, pitch decks)
Copywriting - fundraising pieces, EDMs, partner welcomes, personal profiles, articles, plans, ads, brochures, reports, pitches, socials. (I could go on, but I'm sure you get the picture)
Overflow work on projects large and small
Website audits and re-writes, or 1:1 mentoring while you do the tweaking
Work with EDM, website and CRM tools: Unlayer, Mail Chimp, Campaign Monitor, Wix, Squarespace, Patron Manager

My guiding principle is the power of narrative - it's amazing how much power there is in a well-told story.

MY LIFE IN ART
I have held senior roles with some of Australia’s best-known multi-arts festivals (Adelaide, Sydney) as well as making heartfelt contributions to many other organisations, including the Australian Brandenburg Orchestra, Sydney Opera House, National Art School, Powerhouse Museum, Sydney Philharmonia Choirs, ABC Concert Music and Belvoir St Theatre (NSW), along with the Helpmann Academy for the Visual & Performing Arts (CEO) and JamFactory Craft & Design (South Australia). I was lucky enough to be in the room at senior levels and/or formative times at all of those amazing places.

It's been my privilege to have been a driving force behind many innovative and bespoke marketing campaigns andfabulous events and projects, including season launches, concert tours, publishing projects, photoshoots, trade shows, opening nights, fundraising dinners, exhibition openings and other shenanigans.

One of my all-time favourites was the International Glass Art Society global event GAS@Ausglass. I had the honour of being Co-Chair, despite my distinct lack of glass-blowing abilities. I warmed up at the Seattle and New Orleans event before co-steering the delivery of the Australian event - think the Olympics for the global art glass movement. I even won the Croix de Verre.

WHAT ABOUT NOW

Like many, when the world turned to custard in 2021 I decided to begin the Third Act of my professional life. I established a business and have been in demand since day one. Clients include:

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