About Me

How can I help you?

SHORT STORY : What I do...

I specialise in the arts and culture sphere (particularly classical music) with regular forays into the fields of education, social justice, small business and profit-for-purpose. This means I create and deliver

Integrated marketing and communication campaigns, particularly for one-off concerts, tours
Subscription campaigns
Strategic or hands-on marketing and communications plans for you/your team to implement
Mentoring for you or your team member - a cost-effective way to maximise your budget, support your team, and upskill. Particularly useful for smaller organisations with big ambitions and many tickets to sell.
Copywriting - fundraising pieces, EDMs, partner welcomes, personal profiles, articles, plans, ads, brochures, reports, pitches, socials. (I could go on, but I'm sure you get the picture)
Overflow work on projects large and small
Website audits, re-writes, and 1:1 mentoring (while you do the tweaking)

My guiding principle is the power of narrative to connect good people to good purpose.

MY LIFE IN ART
I have held senior roles with some of Australia’s best-known multi-arts festivals (Adelaide, Sydney) as well as making heartfelt contributions to many other organisations, including the Australian Brandenburg Orchestra, Sydney Opera House, National Art School, Powerhouse Museum, Sydney Philharmonia, ABC Concert Music and Belvoir (NSW), along with the Helpmann Academy for the Visual & Performing Arts and JamFactory Craft & Design (South Australia). I was lucky enough to be in the room at senior levels and/or formative times at all of those amazing places.

It's been my privilege to have been a driving force behind many fabulous events and projects, including numerous season launches, photoshoots, trade shows, opening nights, fundraising dinners, exhibition openings and other shenanigans. One of my all-time favourites was the International Glass Art Society global event GAS@Ausglass, where I had the honour of being Co-Chair, despite my distinct lack of glass-blowing abilities. I warmed up at the Seattle and New Orleans event before co-steering the delivery of the Australian event - think the Olympics for the global art glass movement. I even won the Croix de Verre.

WHAT ABOUT NOW

Like many, when the world turned to custard in 2021 I decided to begin the Third Act of my professional life. I established a business (as one does at the beginning of a pandemic) and have been in demand since day one. Clients include: