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Master Marketer makes it simple

I'm sure you know the amazing marketer and thinker Seth Godin. While Im not always on board with the sheer American-ness of it all, I am absolutely there for his clarity, and I'd recommend signing up to his blog here

Kindness is not something we speak about often enough. And for many people it's a bit lame - but seriously, it's not.

Seth is so right I think - in a world of "hustle harder hustle harder" kindness is. a total bonus.

“Please be kind” sounds like a moral imperative. And in some ways, it is.

But behind the theory of the firm and a key building block of successful communities is the idea that kind interactions are significantly more productive.

When people feel seen and respected, they’re more likely to focus on what needs to be done, instead of taking umbrage or being defensive.

When we leave opportunities and pathways for others, they can move forward with less friction.

And when we’re enjoying our days, we’ve created a posture that spreads.

Hockey games aren’t supposed to be kind. But just about everything else works better when we don’t throw elbows.

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