When I was little, I was taught that wasting anything is pretty much a crime. Now I think nothing is wasted. Until it is. When things don’t go to plan, or I forgot to save the damn document I used to say - its better the second time That you can write it better the second time . Kind of. What counts more is The Bank . Here’s where I lovingly store/dump ideas, copy, my dreams for my clients, my creative manifestos and the odd plan for the great photographers I’d love to work w